Semillas Fitó hobby participates in the new edition of the Iberflora fair


The Hobby unit presents two new collections at the leading fair for the garden sector

Iberflora was held during the first week of October in Valencia and on this occasion it also featured Eurobrico, the international fair for the DIY sector that is held every two years in the same venue. More than 12,000 visitors attended the fair to visit the 386 exhibiting companies, of which we were one, present at the event.

This year we wanted to strengthen our presence at the fair and communicate our vision of becoming the trusted supplier and leader in the amateur market, which is why we participated with a larger stand measuring 32m2. This new space offered us greater visibility and notoriety, and allowed us to present our two new developments for the next campaign: the relaunch of the Fitó Hobby Hybrid range and our new Shoots & Sprouts collection with accessories under the Eurogarden brand.

The relaunch of our range of hybrid seeds, now with the name Premium F1, aims to bring the collection closer to the consumer and debunk the myths that exist around hybrid seeds. In this regard, in addition to a name and design change, we are going to strengthen communication to educate consumers and demonstrate to them the benefits of this type of seed.

Regarding Eurogarden, we are going to add a new collection to the catalogue that comes not only with 20 new seed references but also with two specific growing accessories for this range.

Both launches generated a lot of interest both among our distributors and among the garden centres that visited us and we hope to be able to expand our penetration in the next campaign and to continue cultivating an interest in this hobby among the public. 

For more information you can visit our website:

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